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Packshot

Bei einem Packshot handelt es sich um ein verkaufsförderndes Verpackungsfoto, dessen Artikel selbst im Karton verbleibt. Eine weitere Form eines Packshots ist, den Artikel plus Verpackung abzubilden, wie man es häufig von teuren Whiskey-Flaschen kennt. Das Ziel von Packshots ist es u. a., die Produkterkennung in Ladenregalen für potenzielle Käufer zu steigern. Auch im E-Commerce ist die Abbildung von Packshots ausgesprochen beliebt.

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